Sahara Plaza represents the first Arab mall. Sahara Plaza is a fashion trade destination, targeting women and families. Sahara Plaza's reason for success is its focus on ladies' fashion and children's wear. Sahara Plaza is a hugely successful business center, and has developed into a fashion destination. The spaces in Sahara Plaza are constantly changing to accommodate new shops as one of the most popular places in Riyadh. The center includes 63 exhibitions operating in several areas, including the sale of various kinds of clothes, shoes, watches and accessories. There are fast-food restaurants, a café, a children's playground, and parking for families.