Founded in 1946 by Avis Warren, Avis was the first car rental company to operate from airport locations, rapidly during the 1950s. In 1963 the award-winning Avis Inc "We Are Trying Harder" campaign entered and this slogan still cries the company rallies. In 1973 Avis launched an innovative processor processor system that became the cornerstone of the company. In 1987 Avis introduced the rapid return of itinerants, a portable computer station allowing customers to bypass the Avis counter. In 2000, Avis Interactive, the first Internet-based reporting system in the car rental industry, was introduced. In August 2002, Avis became the first car rental company to offer seamless connectivity to all four major GDS systems.